our story

It all started with two adventurous kids: James and Jules. They love sports and going on endless adventures. Our kids apparel is made for all kinds of activities. Soccer practice, working out with friends, chilling on a sunday or travelling. We love comfortable and timeless items so you can wear them all year round!

The small collection is designed to last. Mix and match the James et Jules collection so you can wear them all seasons. Combine the sets with the basics and your good all spring, summer, autumn and winter long! The three typical James et Jules colors really stand out.  A timeless sports collection inspired on the french vintage sports brands. We will be adding colors or items once every season to keep the collection small to minimalize waste. Kids apparel for sport and adventure!